Digital Lending Blog

News and insights from the leading digital lending solution

Digital Lending Blog

News and insights from the leading digital lending solution

Insights

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How Credit Unions Can Steal SoFi’s Playbook

Last year, SoFi opened more new checking accounts than every U.S. credit union combined. New research from LendKey and Cornerstone Advisors shows how they did it and how credit unions can earn back market share.

Featured image for “The End of FFELP: How Student Lending Changed and What It Means for Credit Unions Today”
Featured image for “How Credit Unions Can Steal SoFi’s Playbook”

August 17, 2026

How Credit Unions Can Steal SoFi’s Playbook

Last year, SoFi opened more new checking accounts than every U.S. credit union combined. New research from LendKey and Cornerstone…
Credit Union
Education Lending
Strategic Planning
Featured image for “High-value, Low-risk and Mission-aligned: Why Credit Unions Should Lean into Home Lending Now”
Featured image for “7 Million Borrowers Just Lost Their Repayment Plan. What Does It Mean for Credit Unions?”
Featured image for “How a 90-Year-Old Credit Union Found Its Youth Again”
Featured image for “From Atlanta to Chicago: How $20M in Loans Made the Journey in 10 Days”

News

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October 6, 2026

Beating Fintechs at Their Own game

As fintechs and digital-first lenders compete for credit union members, standing still isn’t an option. In a recent episode of…

Barb Romito

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CU broadcast podcast logo
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CU broadcast podcast logo
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Beating Fintechs at Their Own game

As fintechs and digital-first lenders compete for credit union members, standing still isn’t an option. In a recent episode of The Credit Union Connection, LendKey’s VP of Lender Partnerships, Nathan Santomieri, joins host Sarah Snell Cooke to discuss growth opportunities, industry headwinds, and why credit unions need to rethink their approach to scaling.

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AgFed & LendKey Partner for Diversified Loan Growth

AgFed Credit Union has teamed up with LendKey to strategically diversify its loan portfolio and fuel sustainable loan growth in today’s competitive market. This episode explores how the partnership expands member access to in-demand loan products while helping AgFed manage risk, optimize returns, and support long-term institutional growth.