Cincinnati, OH — LendKey, the pioneer of network lending, proudly announces the appointment of Bruce Hounsell as the head of ALIRO, the company’s groundbreaking loan trading platform. With more than three decades of experience in finance, including 24 years in fintech, Bruce brings a wealth of expertise and innovation to the LendKey team.

Before joining LendKey, Bruce served as the Founder and Executive Vice President of The Debt Exchange, Inc. (DebtX), where he played a pivotal role in revolutionizing the secondary loan sale industry.  Bruce’s contributions include the development of patented systems and methods for trading financial products, as well as the creation of analytics tools used to value over $1 trillion of loans monthly.

Commenting on his new role, Bruce expressed his enthusiasm for joining LendKey: “I’m excited to take ALIRO to the next level. This platform has the potential to revolutionize loan trading by bringing much-needed transparency and efficiency to the market. By leveraging LendKey’s strong network and sophisticated tools, ALIRO can become the go-to marketplace for both lenders and investors seeking a seamless and secure way to buy and sell loans.”

“We are excited to welcome Bruce to the LendKey family,” said Vince Passione, CEO of LendKey. “His expertise and leadership will be invaluable as we continue to innovate and expand our offerings in the lending technology space.”

Bruce holds a B.A. in Economics from the University of New Hampshire and an MBA in Finance from the University of Colorado. He currently serves on the boards of The Debt Exchange, Inc., DebtX Software Solutions, Inc., DebtX Analytics, Inc., and Alpine Tremont, LLC.

For more information about ALIRO by LendKey, please visit