Drive Member Acquisition, Account Retention and Deposit Growth
In 2011, SoFi was founded with a single student loan product. In 2025, SoFi opened more new checking accounts than every U.S. credit union combined. How?
Download your free report to gain valuable insights:
- How SoFi executes an 85% cross-sell rate from student loans to other products
- The exact deposit share SoFi is taking directly from credit unions
- What Gen Z and Millennials really think about credit unions, fintech and digital banking
- The six-part playbook of strategic and tactical steps to take right now
The $10 Billion Opportunity for Credit Unions
With the Big Beautiful Bill bringing huge upheaval to the student loan industry in 2026, there’s never been a more urgent time for credit unions to step up. Industry experts estimate federal changes will generate a $10 billion lending gap to be absorbed by the private market.
