Attract younger members, build stronger relationships, and take advantage of the $140B opportunity many credit unions overlook.

The Big Beautiful Bill has changed federal student financing, and now families are searching for partners to help them pay for college.

With deposits declining and member loyalty falling, education lending offers the quickest way to bring in younger members and support long-term growth.

This eBook explains how to capitalize on this opportunity, sharing practical strategies that have helped others gain new members.