New research reveals how education financing has driven SoFi’s rapid growth – and what credit unions can do to gain market share.
Federal student lending is undergoing its most significant changes in years. New borrowing caps are pushing graduate and professional borrowers into the private market, and millions of borrowers are reassessing their situation. For credit unions, it’s an opening – the question is whether they move before a fintech does.
Join Ron Shevlin, Chief Research Officer at Cornerstone Advisors, and Ryan Giffin, SVP Partnerships & Client Success at LendKey for a town hall-style discussion on new research exploring how student lending can help credit unions attract and retain the next generation of members.
In this session, you'll learn:
- What the new federal borrowing caps and repayment changes mean for credit union members — and why the private lending window is opening right now.
- How SoFi built a $38 billion deposit franchise starting with a single student loan — and the cross-sell sequence that drove an 85% multi-product attach rate.
- Why the CFO math on student lending is wrong — and the equation credit unions should actually be solving.
- What's driving 23% of SoFi's deposit inflows directly from credit unions — and how to stop the leakage before it compounds.
- What credit unions need to offer to win primary relationships from the next generation of members — and how student lending fits into that strategy.
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