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How Credit Unions Can Steal SoFi’s Playbook

Get the inside scoop to learn how SoFi used student loans to build a $38B deposits empire – and see how your credit union can win back market share.

Drive Member Acquisition, Account Retention and Deposit Growth

In 2011, SoFi was founded with a single student loan product. In 2025, SoFi opened more new checking accounts than every U.S. credit union combined. How?

Download your free report to gain valuable insights:

  • How SoFi executes an 85% cross-sell rate from student loans to other products
  • The exact deposit share SoFi is taking directly from credit unions
  • What Gen Z and Millennials really think about credit unions, fintech and digital banking
  • The six-part playbook of strategic and tactical steps to take right now

The $10 Billion Opportunity for Credit Unions

With the Big Beautiful Bill bringing huge upheaval to the student loan industry in 2026, there’s never been a more urgent time for credit unions to step up. Industry experts estimate federal changes will generate a $10 billion lending gap to be absorbed by the private market.

Simply fill out this form to download.

ed-lending

Simply fill out this form to download.

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Drive Member Acquisition, Account Retention and Deposit Growth

In 2011, SoFi was founded with a single student loan product. In 2025, SoFi opened more new checking accounts than every U.S. credit union combined. How?

Download your free report to gain valuable insights:

  • How SoFi executes an 85% cross-sell rate from student loans to other products
  • The exact deposit share SoFi is taking directly from credit unions
  • What Gen Z and Millennials really think about credit unions, fintech and digital banking
  • The six-part playbook of strategic and tactical steps to take right now

The $10 Billion Opportunity for Credit Unions

With the Big Beautiful Bill bringing huge upheaval to the student loan industry in 2026, there’s never been a more urgent time for credit unions to step up. Industry experts estimate federal changes will generate a $10 billion lending gap to be absorbed by the private market.

the question is

Will your credit union be there for your members or will SoFi get there first?